BSA103 Trade Disputes.

In Vermont a man made three t-shirts for a kale farmer friend selling them for $10 each. The T-shirts read "Eat More Kale" on them. People around saw them and asked for more so in 2011 the man tried to trademark the phrase.
Soon afterwards he received a cease and desist letter from Chick-fil-A saying that the phrase was too close to their slogan "Eat Mor Chikin". The spokesperson said that Chick-fil-A uses the slogan with a cow holding the sign with the phrase on it, encouraging people to eat chicken instead of cows. She justified the objection by saying that "cows like kale too".

They told the man the they had prevented 30 other companies from the words "eat more..." something but he ignored it.
The man got backing from local lawyers and the public.
In the end the court ruled in his favour.
The man said that if anything the court case helped his business.

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BSA106 German Expressionism.

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