BSA306 The Bear and the Hare

Image result for the bear and the hare ad

The Bear and the Hare is a Christmas advert for John Lewis. It was directed by Yves Geleyn and Elliot Dear, and released in 2013. The production designer/ supervising modeller was John Lee who also worked on V for Vendetta, Rouge One, Frankenweenie, Fantastic Mr. Fox and, more recently, Isle Of Dogs.

The Bear and the Hare was made with stopmotion, and combined mixed media because the characters were hand drawn in a 2D cut-out style. It created a feeling of nostalgia and happiness because it was cute and had a timeless quality. I think it made for a nice Christmas ad because it was about family and togetherness.

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