1. Purpose, Product, Public, Price, Place, Position, Promotion.
2. To measure your success vs. your goals.
3. To promote the exhibition and awards night.
4. To help determine your target audience.
5. To help define your product from others by finding potential selling points.
6. You might use different marketing approaches depending on your audience.
7. To support other people's work (and see their own).
Out of interest.
End of year wrap-up.
8. Primary, Secondary and Tertiary.
9. They are the ones most likely to go.
10. It is a way to tell who your target audience is.
11. Primary.
12. 18-30y/o. Students. Invercargill. Their mates. Movies and Music. Movies.
13. It has to be a venue accessible to your target audience.
14. The venue should be cheap or free and close to town so students bother going.
15. How the public perceive you when compared to your competitor.
16. It's a student showcase, run by students.
17. Analysing strengths, weaknesses, threats and opportunities.
18. Run by people directly involved.
19. None of us have ever run a big event before.
20. A chance to showcase our work.
21. Nobody turning up.
22. Posters, Facebook, work of mouth.
23. To make people want to come.
24. About a paragraph.
25. It has to be able to grab your attention.
26. At the top.
27. So it gets to the point and is clear and concise.
28. There is no point in paying to promote the event in something that will never be seen by the people most likely to come.
29. Pictures from previous years so people get the sort of idea of what you expect it to be like.
30. To remind people.
31. Email.
32. You should use it when dealing with the media release.
2. To measure your success vs. your goals.
3. To promote the exhibition and awards night.
4. To help determine your target audience.
5. To help define your product from others by finding potential selling points.
6. You might use different marketing approaches depending on your audience.
7. To support other people's work (and see their own).
Out of interest.
End of year wrap-up.
8. Primary, Secondary and Tertiary.
9. They are the ones most likely to go.
10. It is a way to tell who your target audience is.
11. Primary.
12. 18-30y/o. Students. Invercargill. Their mates. Movies and Music. Movies.
13. It has to be a venue accessible to your target audience.
14. The venue should be cheap or free and close to town so students bother going.
15. How the public perceive you when compared to your competitor.
16. It's a student showcase, run by students.
17. Analysing strengths, weaknesses, threats and opportunities.
18. Run by people directly involved.
19. None of us have ever run a big event before.
20. A chance to showcase our work.
21. Nobody turning up.
22. Posters, Facebook, work of mouth.
23. To make people want to come.
24. About a paragraph.
25. It has to be able to grab your attention.
26. At the top.
27. So it gets to the point and is clear and concise.
28. There is no point in paying to promote the event in something that will never be seen by the people most likely to come.
29. Pictures from previous years so people get the sort of idea of what you expect it to be like.
30. To remind people.
31. Email.
32. You should use it when dealing with the media release.
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